- Train safely and securely
- Deliver excellence of service
- Respect individual differences and diversity
- Be truthful and honest
- Do not promote any unnecessary products or services
- Continually improve by keeping up to date with the latest thinking and practise in health and fitness
- Be an example to our customers
- Promote a healthy and responsible lifestyle
- Ensure confidentiality of all our customers’ private information
- Refer customers to suitable professionals for issues that are beyond our scope of knowledge and expertise
- Maintain appropriate professional boundaries with customers
- Protect the natural environment
